Consumer Behaviour towards Malted Food Products- An Empirical Evidence

Abstract

Good health is the most important thing in the life of every human being. To be healthy, energetic food containing calcium, protein and vitamins should be taken. As people work hard like a machine, they get tired very soon. So every one of us should take energetic food early in the morning and in the evening. It gives more freshness and attractiveness to everyone. It gives some extra power to us to work more with enthusiasm. This Malted food product gives energy to all human beings which is very helpful to them to have a good health.Malted food product can be divided into two categories i.e. first category of the malted food product is produced for children such as junior Horlicks, Cerelac, Amul, Farex, Lactodex etc. The other category of malted food products such as Horlicks, boost, Bournvita, Complan, Viva, Maltova, etc., are common for all people.These foods help to have a good health not only in the tender age but also help to grow into physically and mentally healthy human beings and nourish the elderly people also. Today, there are number of malted food products available in different brands of health beverages. Now-a-days,malted food product occupies a legitimate shelf-space in stores and super markets in India. Hence, this study proposes to analyse the consumer behaviour towards malted food products.