Distribution Policies Followed by the Entrepreneurs of S.S.I in Varanasi District

Abstract

Small Scale Industries (551) acts as a catalyst in the socio -economic development of the country as it facilitates in tapping resources ,reducing regional disparities, generating employment opportunities and increasing exports by fostering entrepreneurship. Crucial to a good marketing policy is a good distribution policy;due to global changes in business environment,t it becomes imperative for the economic organization to device a channel strategy which gains them access and coverage representation in the market place. In the present study, an endeavor has been made to determine the distribution policies practiced by the entrepreneurs of Small Scale Industries located in Varanasi District as the routes or paths, through which goods move from the producer to the ultimate consumers, differ from one industry to another.