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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7601
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dc.contributor.authorLinda L Nowak-
dc.date.accessioned2024-02-27T06:20:29Z-
dc.date.available2024-02-27T06:20:29Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7601-
dc.description.abstractShimp, Stuart, and Engle ( 1991) noted that associative learning is the mechanism that generates consumer thoughts and feelings towards brands. Grossman ( 1997) established a connection between associative learning concepts and co-branding. Brown and Dacin ( 1997) found that corporate social responsibility associations (e.g., corporate giving and community involvement) influence the overall evaluation of the company, which in tum can affect how consumers evaluate products from the company-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleCause Marketing Alliances-
dc.volVol 10-
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