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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7623
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dc.contributor.authorTerence Nevett,-
dc.contributor.authorKazuo Usui-
dc.date.accessioned2024-02-27T06:20:35Z-
dc.date.available2024-02-27T06:20:35Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7623-
dc.description.abstractBecause American educators are competing in the global market for marketing education, they must monitor competitors' offerings, and consider the differing needs of students from other countries. The authors compare the Japanese and American approaches to marketing education as offerings targeting Asian students, and draw general conclusions.-
dc.publisherAmerican Marketing Association-
dc.titleCompeting For The Asian Student: A Comparative Analysis Of Marketing Education In The United States And Japan-
dc.volVol 10-
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