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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7634
Title: Competitive Advantage Through Innovation
Authors: David H. Henard
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: The quest for competitive advantage is universal to firms. Organizational payoffs for achieving competitive advantage are varied and include higher profits, increased economies of scale/scope, market differentiation and the ability to attract high quality employees.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7634
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