1. IR @ Alliance University
  2. Journal Articles Archive
  3. Articles to be qced
Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7634
Full metadata record
DC FieldValueLanguage
dc.contributor.authorDavid H. Henard-
dc.date.accessioned2024-02-27T06:20:38Z-
dc.date.available2024-02-27T06:20:38Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7634-
dc.description.abstractThe quest for competitive advantage is universal to firms. Organizational payoffs for achieving competitive advantage are varied and include higher profits, increased economies of scale/scope, market differentiation and the ability to attract high quality employees.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleCompetitive Advantage Through Innovation-
dc.volVol 10-
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
COMPETITIVE ADVANTAGE THROUGH INNOVATION.pdf
  Restricted Access		457.13 kBAdobe PDFView/Open Request a copy
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.