Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7634
Title: | Competitive Advantage Through Innovation |
Authors: | David H. Henard |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | The quest for competitive advantage is universal to firms. Organizational payoffs for achieving competitive advantage are varied and include higher profits, increased economies of scale/scope, market differentiation and the ability to attract high quality employees. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7634 |
Appears in Collections: | Articles to be qced |
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File | Size | Format | |
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COMPETITIVE ADVANTAGE THROUGH INNOVATION.pdf Restricted Access | 457.13 kB | Adobe PDF | View/Open Request a copy |
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