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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7645
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dc.contributor.authorSoumya Sivakumar-
dc.contributor.authorJagdip Singh,-
dc.date.accessioned2024-02-27T06:20:42Z-
dc.date.available2024-02-27T06:20:42Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7645-
dc.description.abstractEmerging research in services and relationship marketing has provided conclusive evidence that, as far as consumer-provider exchanges are concerned, what happens after a purchase is as, if not more, important than what occurs before purchase. This paper focuses on a range of post-purchase responses including complaining, complimenting, and no-response (CCN).-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleComplaining, Complimenting and No-Response-
dc.volVol 10-
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