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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7645
Title: | Complaining, Complimenting and No-Response |
Authors: | Soumya Sivakumar Jagdip Singh, |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | Emerging research in services and relationship marketing has provided conclusive evidence that, as far as consumer-provider exchanges are concerned, what happens after a purchase is as, if not more, important than what occurs before purchase. This paper focuses on a range of post-purchase responses including complaining, complimenting, and no-response (CCN). |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7645 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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COMPLAINING, COMPLIMENTING AND NO-RESPONSE.pdf Restricted Access | 998.09 kB | Adobe PDF | View/Open Request a copy |
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