Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7656| Title: | CONCURRENT CONTENT ANALYSIS OF CHINESE AND U.S. CHILDREN'S TV COMMERCIALS-A PILOT STUDY |
| Authors: | Mindy F. Ji, James U. Mcneal |
| Issue Date: | 1999 |
| Publisher: | American Marketing Association- Winter Educators Conference |
| Abstract: | A weekday and a weekend day of children's TV commercials were recorded simultaneously in the U.S. and China. Content analysis was utilized to compare the features of commercials in the two countries. More differences than similarities were discovered. Authors utilized culture factors to discuss the differences. Some marketing implications are also presented. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7656 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| CONCURRENT CONTENT ANALYSIS OF CHINESE.pdf Restricted Access | 3.84 MB | Adobe PDF | View/Open Request a copy |
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