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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7656
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dc.contributor.authorMindy F. Ji,-
dc.contributor.authorJames U. Mcneal-
dc.date.accessioned2024-02-27T06:20:45Z-
dc.date.available2024-02-27T06:20:45Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7656-
dc.description.abstractA weekday and a weekend day of children's TV commercials were recorded simultaneously in the U.S. and China. Content analysis was utilized to compare the features of commercials in the two countries. More differences than similarities were discovered. Authors utilized culture factors to discuss the differences. Some marketing implications are also presented.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleCONCURRENT CONTENT ANALYSIS OF CHINESE AND U.S. CHILDREN'S TV COMMERCIALS-A PILOT STUDY-
dc.volVol 10-
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