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dc.contributor.authorRobert L Underwood-
dc.date.accessioned2024-02-27T06:20:49Z-
dc.date.available2024-02-27T06:20:49Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7667-
dc.description.abstractOne marketing element that has been largely overlooked in the theoretical construction of brand symbolism and the dynamics of social identity is product packaging. Packaging acts not only as a vehicle for transmitting symbology, but is important for its own symbolic contribution to the total understanding of the corporation or brand (Rapheal and Olsson 1978).-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleConstruction of Brand Identity Through Packaging-
dc.volVol 10-
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