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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7678
Title: | Consumer Information Search: A Comparison of Web based and Traditional Decision Environments |
Authors: | Robert Moore Girish Punj |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | An important question raised by academics and practitioners alike has been "How will use of the World Wide Web affect the consumer decision process?" Within the electronic environment known as the web, an important first step in the investigation of changes in the decision process, is to determine how individuals use the web, especially in the acquisition and use of information. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7678 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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CONSUMER INFORMATION SEARCH.pdf Restricted Access | 784.84 kB | Adobe PDF | View/Open Request a copy |
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