1. IR @ Alliance University
  2. Journal Articles Archive
  3. Articles to be qced
Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7678
Full metadata record
DC FieldValueLanguage
dc.contributor.authorRobert Moore-
dc.contributor.authorGirish Punj-
dc.date.accessioned2024-02-27T06:20:52Z-
dc.date.available2024-02-27T06:20:52Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7678-
dc.description.abstractAn important question raised by academics and practitioners alike has been "How will use of the World Wide Web affect the consumer decision process?" Within the electronic environment known as the web, an important first step in the investigation of changes in the decision process, is to determine how individuals use the web, especially in the acquisition and use of information.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleConsumer Information Search: A Comparison of Web based and Traditional Decision Environments-
dc.volVol 10-
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
CONSUMER INFORMATION SEARCH.pdf
  Restricted Access		784.84 kBAdobe PDFView/Open Request a copy
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.