Alliance University, Bengaluru
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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7694| Title: | Influence of Social Media Marketing On Consumer Purchase Decision Making in Four Wheeler Industry- An Empirical Study In Delhi-NCR |
| Authors: | Shamsher Singh Ameet Sao |
| Issue Date: | 2016 |
| Publisher: | BVIMR Management Edge |
| Abstract: | The purpose of this study is to analyze the factors which influence the consumers to purchase cars in different segments and also the role of social media marketing and its relationship between these factors and the demographic variables. |
| URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7694 |
| Appears in Collections: | Articles to be qced |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| Influence of Social Media Marketing on Consumer Purchase Decision Making in Four Wheeler Industry.pdf | 2.73 MB | Adobe PDF | View/Open |
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