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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7694
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dc.contributor.authorShamsher Singh-
dc.contributor.authorAmeet Sao-
dc.date.accessioned2024-02-27T06:20:59Z-
dc.date.available2024-02-27T06:20:59Z-
dc.date.issued2016-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7694-
dc.description.abstractThe purpose of this study is to analyze the factors which influence the consumers to purchase cars in different segments and also the role of social media marketing and its relationship between these factors and the demographic variables.-
dc.publisherBVIMR Management Edge-
dc.titleInfluence of Social Media Marketing On Consumer Purchase Decision Making in Four Wheeler Industry- An Empirical Study In Delhi-NCR-
dc.volVol 9-
dc.issuedNo 2-
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