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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7701
Full metadata record
DC Field | Value | Language |
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dc.contributor.author | Dongsong Zeng | - |
dc.date.accessioned | 2024-02-27T06:21:01Z | - |
dc.date.available | 2024-02-27T06:21:01Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7701 | - |
dc.description.abstract | This article presents an adaptive, nonstop, closeloop learning model of how consumers modify their knowledge after purchase. The model attempts to extend current thinking on postpurchase learning to include both the CD/S model and knowledge assessment process. The contributions of this model to consumer research are discussed and possible future research is drawn. | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | Consumer Postpurchase Learning | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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CONSUMER POSTPURCHASE LEARNING.pdf | 3.12 MB | Adobe PDF | View/Open |
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