Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7701
Title: | Consumer Postpurchase Learning |
Authors: | Dongsong Zeng |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | This article presents an adaptive, nonstop, closeloop learning model of how consumers modify their knowledge after purchase. The model attempts to extend current thinking on postpurchase learning to include both the CD/S model and knowledge assessment process. The contributions of this model to consumer research are discussed and possible future research is drawn. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7701 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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CONSUMER POSTPURCHASE LEARNING.pdf Restricted Access | 3.12 MB | Adobe PDF | View/Open Request a copy |
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