Air Deccan- Its in the Air

Abstract

The case is based on Air Deccan, India's first low cost airline. The case attempts to showcase the significant role played by Information technology in providing cost advantage to businesses. The case details the benefits to airlines through the use of IT for cost advantage and issues involved in vendor selection for key services offered by a business. The case stresses the need for effective customer relationship management systems in predominantly service oriented industries. The case offers insights on how IT can be used as a strategic lever within a firm.