Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7706
Title: Consumer India Inside the Indian Mind and Wallet
Authors: Abhishek Goud
Issue Date: 2012
Publisher: Hamvid Student Management Review
Abstract: To capture the changing mindset of the Indian consumers, to understand how they have undergone the transformation from the "saving" phenomenon to the "consumption" phenomenon, Dheeraj Sinha has scripted the book, "Consumer India". In his effort to encapsulate the change, he has chronicled the most definitive changes that have occurred in the minds and wallets of consumer India, mainly citing reasons arising from the economic liberalization of the country.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7706
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