Consumer India Inside the Indian Mind and Wallet

Abstract

To capture the changing mindset of the Indian consumers, to understand how they have undergone the transformation from the "saving" phenomenon to the "consumption" phenomenon, Dheeraj Sinha has scripted the book, "Consumer India". In his effort to encapsulate the change, he has chronicled the most definitive changes that have occurred in the minds and wallets of consumer India, mainly citing reasons arising from the economic liberalization of the country.