Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7734
Title: Corporate Citizenship As a Worthwhile Marketing
Authors: Isabelle Maignan
O. C Ferrell
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: Despite the growing interest for corporate citizenship and the emerging idea that corporate citizenship supports employee performance and customer relationships (Jones 1997 Leonard 1997 Suzman 1995), marketing scholars have paid limited attention to this notion. Marketing academic research has focused extensively on industrial and organizational ethics (e.g., Laczniak and Murphy 1993 Smith and Cooper-Martin 1997), which represent only one type of initiatives undertaken by businesses to promote corporate citizenship (e.g. , Laczniak and Murphy 1993 Smith and Cooper-Martin 1997).
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7734
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