Cultural Assimilation and Consumption Behaviors

Abstract

There are approximately 500,000 international students attending U.S. universities and the number has grown steadily over the past decade (IIE 1996)1. Conservative estimates of $10,000 tuition rates translates into an annual influx of $5 billion for U.S. colleges and universities. For businesses catering to students, this international student body is also monetarily significant.