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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7778
Title: Distribution Channels as Keys to Entrepreneurial Success in International Markets: A Review and Analysis
Authors: Michael Mullen
Catherine L Tyler
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: International marketing is an important subject for all marketers, academic or practitioner, regardless of their country. International channels of distribution are critical for entrepreneurs bringing new products and services to global markets. International channels of distribution are reviewed, highlighting entrepreneurial aspects of the literature.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7778
Appears in Collections:Articles to be qced

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