Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7778
Title: | Distribution Channels as Keys to Entrepreneurial Success in International Markets: A Review and Analysis |
Authors: | Michael Mullen Catherine L Tyler |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | International marketing is an important subject for all marketers, academic or practitioner, regardless of their country. International channels of distribution are critical for entrepreneurs bringing new products and services to global markets. International channels of distribution are reviewed, highlighting entrepreneurial aspects of the literature. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7778 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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DISTRIBUTION CHANNELS AS KEYS TO ENTREPRENEURIAL.pdf Restricted Access | 7.33 MB | Adobe PDF | View/Open Request a copy |
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