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DC Field | Value | Language |
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dc.contributor.author | Kim Saxton | - |
dc.date.accessioned | 2024-02-27T06:22:20Z | - |
dc.date.available | 2024-02-27T06:22:20Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7867 | - |
dc.description.abstract | In coping with an increasingly competitive marketplace, the marketing profession has sought better ways to make products stand out and continuously attract consumers. Building a brand's equity is one such way. Stronger brand equity is believed to increase marketing effectiveness, allow for the charging of price premiums, increase brand loyalty, and help support product line extensions (e.g. , Aaker 1996 Keller 1998). | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | Exploring the Relationship Between Brand Equity | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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EXPLORING THE RELATIONSHIP BETWEEN BRAND EQUITY.pdf Restricted Access | 870.44 kB | Adobe PDF | View/Open Request a copy |
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