Factors that Distinguish Among Entrepreneurs

Abstract

Among the most critical elements in the development of any new venture strategy are the entrepreneur's analyses and decisions regarding entry into new and sometimes uncharted markets. While various aspects of the entry decision have been studied ( cf. Green, Barclay, and Ryans 1995 Golder and Tellis 1993 Kerin, Varaclarajan, and Peterson 1992 Szymanski, Troy, and Bharadwaj 1995), it is surprising that little research has been done to consider the relationships among the key dimensions of market entry strategies, the risk entailed in market entry decisions, and the individual-level factors that influence such risky decisions.