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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7900
Title: | FIT Between Market Orientation and Board Structure as A Contingency Requirement for Superior Firm Performance |
Authors: | Bongjin Kim, Lawrence F. Feick |
Issue Date: | 1999 |
Publisher: | American Marketing Association |
Abstract: | Research into the effects of market orientation on firm performance has produced mixed results. Prior research in marketing has paid little attention to a legitimate governance issue such as "what is an optimal board structure to enhance the market orientation behavior of firms." We develop a contingency model that attempts to explain the mixed findings. We propose that fit between market orientation and board structure produces superior performance in market-oriented firms. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7900 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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FIT BETWEEN MARKET ORIENTATION AND BOARD STRUCTURE.pdf Restricted Access | 4.59 MB | Adobe PDF | View/Open Request a copy |
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