Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7911
Full metadata record
DC FieldValueLanguage
dc.contributor.authorAlka Varma Citrin,-
dc.contributor.authorDavid E. Sprott,-
dc.date.accessioned2024-02-27T06:22:46Z-
dc.date.available2024-02-27T06:22:46Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7911-
dc.description.abstractThe projected sales potential for Internet commerce (Shi and Salesky 1994) indicates that marketers should understand those consumer characteristics that will influence consumer adoption of this shopping medium. The future commercial success of this medium depends in part upon whether current users of the Internet (e.g., those who access infonnation or communicate electronically) also use this medium for product purchase. Consumer innovativeness could presumably help marketers identify early adopters of their products.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleFrom Internet Use to Internet Adoption : is General Innovativeness Enough?-
dc.volVol 10-
Appears in Collections:Articles to be qced

Files in This Item:
File SizeFormat 
FROM INTERNET USE TO INTERNET ADOPTION.pdf
  Restricted Access
697.48 kBAdobe PDFView/Open Request a copy


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.