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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7923
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dc.contributor.authorChristian Homburg,-
dc.contributor.authorJohn P. Workman-
dc.date.accessioned2024-02-27T06:22:53Z-
dc.date.available2024-02-27T06:22:53Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7923-
dc.description.abstractAs we approach the millennium, there have been a number of articles written about the future of marketing and changes in marketing's organization and role within the firm. However, there has not been research that holistically explores key changes in marketing organization in an empirical setting.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleFundamental Changes in Marketing Organization-
dc.volVol 10-
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