Measuring altmetric events: the need for longer observation period and article level computations

Abstract

This paper aims to explore the impact of the data observation period on the computation of altmetric measures like velocity index (VI) and half-life. Furthermore, it also attempts to determine whether article-level computations are better than computations on the whole of the data for computing such measures.The analytical results show that using different observation periods change the measured values of the time-related altmetric measures. It is suggested that longer observation period should be used for appropriate measurement of altmetric measures. Furthermore, the use of article-level delineation for computing the measures is advocated as a more accurate method to capture the true values of such measures.