Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7978
Title: Integrated Supply Chain
Authors: C Clay Dibrell
Stef Nicovich
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: With increased global competitive pressures and higher customer demands, more firms are attempting to gain a competitive advantage through their logistics and distribution systems. This system is not in the traditional form of logistics but through alliances with both suppliers and buyers as an integrated supply chain.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7978
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