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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7989
Title: Interactive Communications and Building Brand Equity
Authors: Harper Roehm
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: This research compares the process of building customer-based brand equity with interactive, web-based marketing communications to that of using more static print media.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7989
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