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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/7989
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dc.contributor.authorHarper Roehm-
dc.date.accessioned2024-02-27T06:23:39Z-
dc.date.available2024-02-27T06:23:39Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/7989-
dc.description.abstractThis research compares the process of building customer-based brand equity with interactive, web-based marketing communications to that of using more static print media.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleInteractive Communications and Building Brand Equity-
dc.volVol 10-
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