Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8000
Title: Interconnectivity in the Diffusion of Technological Innovations
Authors: William H. Redmond
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: This paper deals with a complex interaction between consumer innovations and the consumers who adopt them. Diffusion of innovations is usually examined one innovation at a time or, less commonly, as paired innovations which are substitutes or complements. The interconnectivity of interest here is of a much wider and less direct nature.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8000
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