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dc.contributor.authorWilliam H. Redmond-
dc.date.accessioned2024-02-27T06:23:48Z-
dc.date.available2024-02-27T06:23:48Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8000-
dc.description.abstractThis paper deals with a complex interaction between consumer innovations and the consumers who adopt them. Diffusion of innovations is usually examined one innovation at a time or, less commonly, as paired innovations which are substitutes or complements. The interconnectivity of interest here is of a much wider and less direct nature.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleInterconnectivity in the Diffusion of Technological Innovations-
dc.volVol 10-
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