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https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8000
Title: | Interconnectivity in the Diffusion of Technological Innovations |
Authors: | William H. Redmond |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | This paper deals with a complex interaction between consumer innovations and the consumers who adopt them. Diffusion of innovations is usually examined one innovation at a time or, less commonly, as paired innovations which are substitutes or complements. The interconnectivity of interest here is of a much wider and less direct nature. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8000 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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INTERCONNECTIVITY IN THE DIFFUSION.pdf Restricted Access | 462.05 kB | Adobe PDF | View/Open Request a copy |
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