Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8011
Title: Intervening Forces in Measuring Family Power
Authors: Chenting Su
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: Based on a review of past methodological research on family decision making, this research identifies two types of intervening forces, moderating forces and confounding forces, which are associated with the cause measures and effect measures of power, respectively, and lead to the invalidity of family power measures. Directions for future research in this area are presented.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8011
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