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DC Field | Value | Language |
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dc.contributor.author | Chenting Su | - |
dc.date.accessioned | 2024-02-27T06:23:55Z | - |
dc.date.available | 2024-02-27T06:23:55Z | - |
dc.date.issued | 1999 | - |
dc.identifier.uri | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8011 | - |
dc.description.abstract | Based on a review of past methodological research on family decision making, this research identifies two types of intervening forces, moderating forces and confounding forces, which are associated with the cause measures and effect measures of power, respectively, and lead to the invalidity of family power measures. Directions for future research in this area are presented. | - |
dc.publisher | American Marketing Association- Winter Educators Conference | - |
dc.title | Intervening Forces in Measuring Family Power | - |
dc.vol | Vol 10 | - |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
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INTERVENING FORCES IN MEASURING FAMILY POWER.pdf Restricted Access | 4.33 MB | Adobe PDF | View/Open Request a copy |
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