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dc.contributor.authorChenting Su-
dc.date.accessioned2024-02-27T06:23:55Z-
dc.date.available2024-02-27T06:23:55Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8011-
dc.description.abstractBased on a review of past methodological research on family decision making, this research identifies two types of intervening forces, moderating forces and confounding forces, which are associated with the cause measures and effect measures of power, respectively, and lead to the invalidity of family power measures. Directions for future research in this area are presented.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleIntervening Forces in Measuring Family Power-
dc.volVol 10-
Appears in Collections:Articles to be qced

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