Please use this identifier to cite or link to this item:
https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8011
Title: | Intervening Forces in Measuring Family Power |
Authors: | Chenting Su |
Issue Date: | 1999 |
Publisher: | American Marketing Association- Winter Educators Conference |
Abstract: | Based on a review of past methodological research on family decision making, this research identifies two types of intervening forces, moderating forces and confounding forces, which are associated with the cause measures and effect measures of power, respectively, and lead to the invalidity of family power measures. Directions for future research in this area are presented. |
URI: | http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8011 |
Appears in Collections: | Articles to be qced |
Files in This Item:
File | Size | Format | |
---|---|---|---|
INTERVENING FORCES IN MEASURING FAMILY POWER.pdf Restricted Access | 4.33 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.