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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8038
Title: Market-Oriented Management
Authors: Jan Becker,
Christian Homburg
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: Market orientation has received substantial academic and practitioner interest over the last decade. However, previous research has not addressed the issue how a company's management systems can be designed in a market-oriented way.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8038
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