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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8038
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dc.contributor.authorJan Becker,-
dc.contributor.authorChristian Homburg-
dc.date.accessioned2024-02-27T06:24:17Z-
dc.date.available2024-02-27T06:24:17Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8038-
dc.description.abstractMarket orientation has received substantial academic and practitioner interest over the last decade. However, previous research has not addressed the issue how a company's management systems can be designed in a market-oriented way.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleMarket-Oriented Management-
dc.volVol 10-
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