Measuring Web Site Success

Abstract

More and more company resources are expended in the design, development, and maintenance of commercial web sites. However, in most cases marketers and/or I. T. professionals set up a web site based on their intuition and preferences. No science-based measure of success of a web site is available. Yet, an instrument that captures target users ' evaluations of the company's web site would seem desirable, as the marketer can then gain insight into the strengths and weaknesses of the current web site.