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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8039
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dc.contributor.authorSteve Muylle-
dc.contributor.authorRudy Moenaert-
dc.date.accessioned2024-02-27T06:24:18Z-
dc.date.available2024-02-27T06:24:18Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8039-
dc.description.abstractMore and more company resources are expended in the design, development, and maintenance of commercial web sites. However, in most cases marketers and/or I. T. professionals set up a web site based on their intuition and preferences. No science-based measure of success of a web site is available. Yet, an instrument that captures target users ' evaluations of the company's web site would seem desirable, as the marketer can then gain insight into the strengths and weaknesses of the current web site.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleMeasuring Web Site Success-
dc.volVol 10-
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