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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8041
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dc.contributor.authorChristian Homburg-
dc.contributor.authorChristian Pflesser-
dc.date.accessioned2024-02-27T06:24:19Z-
dc.date.available2024-02-27T06:24:19Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8041-
dc.description.abstractPrevious research addressing market orientation from a cultural perspective has typically used behavioral measures of this construct. Drawing upon literature in the fields of organizational theory and marketing, the authors develop a multi-layer model of market-oriented organizational culture.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleMultiple Layer Model of Market-Oriented-
dc.volVol 10-
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