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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8041
Title: Multiple Layer Model of Market-Oriented
Authors: Christian Homburg
Christian Pflesser
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: Previous research addressing market orientation from a cultural perspective has typically used behavioral measures of this construct. Drawing upon literature in the fields of organizational theory and marketing, the authors develop a multi-layer model of market-oriented organizational culture.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8041
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