A Content Analysis of Magazine Advertisements

Abstract

In Recent Years, A Wealth Of Literature Has Increased Our Understanding Of Cross-cultural Differences In Advertising Content. Abernethy And Franke (1996) Point Out A Gap In Literature And State That ""no Study Has Examined The Advertising Information In Any African Nation, Any Part Of The Middle East Other Than Saudi Arabia, Or Any Of The 'economies In Transition' Associated With The Fonner Ussr."" The Current Study, Therefore, Investigates Differences In Content Of Magazine Advertisements From The United States And The Arab World Comprising Eleven Countries In The Middle East And Eleven Countries In North Africa."