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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8048
Title: Personal Characteristics As Moderators
Authors: Christian Homburg
Annette Giering
Issue Date: 1999
Publisher: American Marketing Association- Winter Educators Conference
Abstract: The objective of this study is to provide additional insight into the relationship between customer satisfaction and loyalty by examining the effects of moderating factors on this relationship. Previous research on this relationship has largely neglected the issue of moderator variables.
URI: http://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8048
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