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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8048
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dc.contributor.authorChristian Homburg-
dc.contributor.authorAnnette Giering-
dc.date.accessioned2024-02-27T06:24:24Z-
dc.date.available2024-02-27T06:24:24Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8048-
dc.description.abstractThe objective of this study is to provide additional insight into the relationship between customer satisfaction and loyalty by examining the effects of moderating factors on this relationship. Previous research on this relationship has largely neglected the issue of moderator variables.-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titlePersonal Characteristics As Moderators-
dc.volVol 10-
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