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Please use this identifier to cite or link to this item: https://gnanaganga.inflibnet.ac.in:8443/jspui/handle/123456789/8054
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dc.contributor.authorStephen L. Vargo-
dc.contributor.authorRobert F. Lusch-
dc.date.accessioned2024-02-27T06:24:29Z-
dc.date.available2024-02-27T06:24:29Z-
dc.date.issued1999-
dc.identifier.urihttp://gnanaganga.inflibnet.ac.in:8080/jspui/handle/123456789/8054-
dc.description.abstractThe purpose of this paper is to question the goodscentered orientation from which we presently derive both our understanding of the role of services in economic exchange as well as our notions concerning the marketing of services, and to suggest a significantly revised paradigm, with an expanded view of the role of services. We propose that services are neither a special case of goods nor "immaterial things."-
dc.publisherAmerican Marketing Association- Winter Educators Conference-
dc.titleRethinking the Role of Services-
dc.volVol 10-
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