Some Selected Individual and Organizational

Abstract

Although marketing researchers have produced an impressive literature concerning role ambiguity and its effects on job outcomes (Teas, et al. 1979 Behrman and Perreault 1984 Jackson and Schuler 1985 Lysonski 1985 Ford, etal. 1975 Chonko, etal. 1986 Michaels, et al. 1987 Singh 1993 Rhoads, et al. 1994 ), recent reviews and meta-analyses of this literature have found critical gaps in our knowledge base (Fisher and Gitelson 1983 Jackson and Schuler 1985 King and King 1990). While a complete discussion of these gaps is beyond the scope of this paper, we focus on three gaps that appear germane to the literature-